The BBA (Hons. with Research) in Marketing program at our university is a pioneering course designed for the marketing leaders of tomorrow. It offers an in-depth exploration of marketing strategies and consumer behavior, combined with a strong emphasis on research and practical application. This program cultivates critical thinking, creativity, and analytical skills, preparing students to navigate and lead in the fast-paced world of marketing. Graduates are not just versed in current marketing practices but are also equipped to innovate and shape future marketing trends.
Innovate, Influence, Lead: Marketing Redefined
Our curriculum provides a comprehensive understanding of modern marketing principles, including digital marketing, brand management, consumer insights, and marketing analytics. Students engage in hands-on projects, research initiatives, and real-world case studies, ensuring a practical understanding of theoretical concepts. Special emphasis is placed on emerging marketing trends and technologies, preparing students for the evolving digital landscape. The program’s diverse and dynamic coursework, combined with research opportunities, empowers students to become well-rounded marketing professionals with a forward-thinking approach.
Minimum CGPA Required:50
